Get More Traffic For Your Website

Promoting a website or blog is an essential part of it’s success, so it’s important that you learn about organic search engine optimization, overall, the time you spend doing this is well worthwhile. The 2 following  great  articles explains how to write copy for your website that search engines understand and that will help you to appear in organic search results for relevant keywords.

The following articles will help you learn more about promoting your website by optimizing it with seo best practices.

Click here to read more about the “loophole” for getting great rankings

Search Engine Optimisation – Helping Your Website Climb the Search Engine Results

By Helen Cox

Search engine optimisation, known in short as SEO, is considered to be one of the most cost effective promotional tools in the marketing sector and when you think about the fact that 85% of your customers will have most likely found your site via a search engine or a directory then you will appreciate how important good SEO is to get your business ranked highly in the search engine results.

The term SEO refers to search engine optimisation and search engine optimisers, who are a team of industry of consultants who carry out optimisation projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimisers may offer SEO as a stand-alone service or as a part of a broader marketing campaign.

Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term search engine friendly may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimise.

The practice of search engine optimisation is all about making sure that the website evolves and grows. The way of doing this is by modifying both the internal and the external aspects of a site in order to increase the traffic that a site receives from search engines. Search Engine Optimisation (SEO) is a very broad field, with various aspects encompassing a variety of disciplines ranging from Web design and development to public relations.

Below are just a few examples of the main aspects that are involved in the search engine optimisation process:

• Meta-tagging
• Re-writing your URLs
• Image optimisation
• Page Rank sculpting
• Copywriting
• Web usability
• Branding

As the Internet has grown into the competitive market that it is today it has become an essential way of increasing revenue and generating commercial success online. This commercial success is best achieved through the process of search engine optimisation however the use of SEO should include the latest ethical techniques, which is known as white hat SEO. This white hat SEO produces results that last a long time. It is about creating content for users not search engines. In many ways SEO is similar to web development that promotes accessibility and it is not just about following guidelines. As with all things white hat SEO has an opposite, known as black hat SEO. Black hat SEO attempts to improve rankings in ways that are disapproved of by search engines. Search engines may penalise sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines’ algorithms, or by a manual site review.

Search engine optimisation is about more than fixing Meta information and writing content it’s about research and analysis. You need to know what a website should display and then apply this to the site to give it the best possible chance of succeeding within the search engine results.

About the Author: Helen is the web master of Search Solutions, specialists in all aspects of performing Search Engine Optimisation. http://www.searchsolutionsuk.com/online-marketing.php

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=287507&ca=Internet

Search Engine Marketing Guide: Things To Do To Boost Search Engine Positions And Web Site Traffic For 2006 And Beyond

By Luke Fitzsimmons

Search Engine Marketing is very important if your want your online business to succeed. It is all about good quality high value (unique is best) content, it is what the search engine want as it is what the searchers are looking for. This is just a quick list of the top of my head but is enough to keep you busy.

• Articles: this is the most powerful way for 2006 and beyond to generate good quality one-way in bound links. I will submit them to article directories and submission services, do a search on your favourite search engine for article submission services or article directories to find relevant ones for your industry. Note it is a good idea to use relevant keywords and phrases in your articles but only if they make sense.

• Press Releases: another sure fire way to generate quality links from authority sites. Press releases are much more powerful that advertising as they are objective. Again search in your favourite search engine information on how to write a good press release if you are not familiar with them for example type in ‘tips for writing a good press release’. Then do a search for good press release submission services PRWeb.com is a very popular service

• Add regular fresh content to the site: Your Search engine marketing will only succeed if you do this – you could reuse the articles used for submissions etc… But this would probably not be the best method. Although a good idea would be to write a series of articles, use a few of them or a shortened version or an abstract (still with good quality unique content of course) for submission to the directories. Make sure you tell the readers that further articles and information can be found on your website, enticing them to visit your site to read the rest of the articles.

Make a point to add fresh content of a regular basis. For example if you are in the Overseas property industry you should add new properties, buyers guides, area guides, country guides, case studies, customer testimonials, resources (i.e. weather, travel info, car hire etc… these can be affiliate links to generate additional streams of income), again I can help.

Set yourself up a Blog and make a post to ping the search engines every time you add fresh content to your site, this will alert the search engine spiders who will come crawling to review and index your new pages. Again if you don’t know much about Blogs, use your favourite search engine to find out how to set one up. Wordpress.com is a popular service.

• Joint ventures: i.e. you email your database in return for an email to another company’s database. You know your industry you should know who to tap up for a joint venture. Don’t simply view similar websites as competitors, this is short sighted instead view them as opportunities and colleagues. You can swap links, exchange content (publish each other articles), email each other databases etc… use your imagination, get creative, there is enough traffic for most websites to succeed. As long as your website adds value and offers good quality unique content you will succeed.

• Hooks: you can offer your visitors something of value in return for them signing up to your newsletter. For example, again if you are an overseas property company Free Brochures, Buyers guide, legal or tax information

• Competitions: use incentive based viral marketing i.e. you can enter your site visitors into a competition for every friend or colleague they tell about your site or register for your mailing list.

• Optimise your web pages and articles: as this article was talking about using fresh content for your search engine marketing strategy I thought it best show you how to create an optimised page, for those of you that don’t know how.

In my experience I have found that it is important to optimise each webpage for a maximum of two phrases.

Title = phrase one | phrase two

Also try to keep your Meta keywords limited to a few, use the same two phrases first as in your title although you can bulk it out with another phrase, like so

Meta keywords = phrase one, phrase two, phrase three

The Meta description must also start with your keywords but be descriptive at the same time, like so

Meta Description =. Phrase one, information for about phrase two from your company / website name

Alt tags (first 3 images on the page should contain the phrases but also describe the picture/image, like so

Alt= phrase one company name logo
Alt= phrase two picture
Alt= phrase one photos

It is also very important to have header tags with the keyphrase in, like so

Phrase one

Start the page copy with a header tag

Then the first 50 words must also contain the two phrases, like so (I have underlined the phrases.
Copy
Then use another header with a phrase
phrase two
copy

phrase one

etc…

It is recommended to have between 500 – 1300 words on the page with a keyphrase weight of 2 – 5%

The key phrases should be strategically placed in an hour glass shape in the copy, i.e. a few at the top a couple in the middle and a few at the bottom.

But don’t over do it, make the copy read naturally with all the words in context.

It is also recommended to have the phrases in bold and italic somewhere on the page as this tells the search engines they are important, I usually put them in the footer like so.

Phrase one | phrase two

Last but not least it is recommended to have your key phases in hyper links i.e. linking text

For example you can have anchor links to the different header tags on the page for navigation or run of site link at the bottom of the page.

And there you have it, a quick guide on how to optimise a webpage.

Use these SEO techniques for all pages, articles, and fresh content you add to the site and you can’t go wrong, you are giving the search engines what they want, easy to understand content rich pages, regularly updated.

In return the search engines will give you what you want good-targeted traffic that will convert into enquiries.

Follow this search engine marketing guide, build solid content and good links and your search engine marketing campaign should be a success. if your liked this article and want to learn more visit loudmouse.biz

About the Author: Luke Fitzsimmons has a BA (Hons) Degree in Leisure Marketing, has passed the Google Ad words Professional Exam and has a WEB CEO Search Engine Marketing Qualification. Luke has been working online for 5 years as a search engine marketing and optimisation professional, his personal site is http://www.loudmouse.biz

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=66247&ca=Marketing

Click here to read more about the SEO “loophole” for getting great search engine rankings